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Men’s fashion

Make up, Men's fashion, Press, Women's fashion

Welcome to Hiusfashion!

On February 1st Hiusfashion hair and nail salon opened its doors near FORUM’s Kukontori in Yrjönkäytävä! This is the third Hiusfashion salon owned by Satu Stefanovic and Nenad Stefanovic. The first store opened in Ruoholahti and the second one in Espoo. Having established a loyal clientele, entrepreneur and hair stylish Satu decided to open a third store with her husband in FORUM that bustles with passersby every day!

I got the chance to talk with Satu and get to know her story. Satu wanted to be a hairdresser since childhood. Then, she changed her mind and decided to study textile design but soon hairstyling won her over. She is obviously a creative person that likes to use her hands and a smart and hard-working entrepreneur who uses her brains!

Chryssa: Hiusfashion has its own loyal customers over all those years you are operating, why would new customers choose you?

Satu: My goal is to be there where there are lots of people, when people passing by and they can drop in. In Hiusfashion, we have non-stop available times without booking an appointment. We never overbook our book so that customers that easily drop in! People nowadays are working alot and they might have a 30-minute slot available that could use for having a haircut. We have received lots of positive feedback about this and we plan to keep it this way!

Satu and Nenad have been working hard to make the grand opening of Hiusfashion in FORUM in time and in style. FORUM’s new salon is “modern, stylish and cozy, not too much, not intimidating”, says Satu. Indeed the store looks classy and elegant and it feels welcoming.

Nenad Stefanovic is Satu’s business and life partner. Originally from Serbia, he came to Finland to work as a basketball coach. Serbia is a country with strong tradition in basketball.

Chryssa: There are many hair salons in the centre of Helsinki. How do you differentiate from the competition?

Nenad: The strategy we have been developing is that every customer is special! That’s why we are not afraid of competition. People are asking value for money and we are offering that. We are not trying to overcharge the customers and offer cheap service. We are insisting on service not selling, not putting shampoos under their nose. At the moment, Hiusfashion Forum has 10 stations, 5 hair stylists and colorists and 1 manicurist.

Antonio Flores belongs in the workforce of Hiusfashion Forum.

Chryssa: Antonio, tell me about your background? What made you become a hairdresser?

Antonio: I grew up in Ecuador, I remember when I was 6 years old cutting my sisters’ hair. My mother wanted me to work at the bank. I actually graduated as a public accountant but I hated. I was hairdressing without my mother knowing. Ecuador is a mucho culture and male hairdressers are not seen in a good light.

Chryssa: What actually brought to Finland, Antonio?

Antonio: Marriage! I met my husband 15 years ago in Colombia. I am 34 years old now..

(Note: Antonio is the partner of this year’s Presidential Election candidate Pekka Haavisto.)

Chryssa: I see, how long you have been working with Satu in Hiusfashion?

Antonio: I have been working with Satu for 1,5 years now. It is really fun working with her. She is a great boss! And our new Hiusfashion salon in FORUM looks fantastic!

Chryssa: What are the cultural differences you have identified being from Ecuador but living in Finland for a long time?

Male hairdressers have been around the world for a long time now, still in Finland it is not so common. Also, in Latin America, service is more personal. In Finland, I have customers that we have developed a close friendship and we talk about personal issues. But, I tell my customer if you want to talk to me, it is fine; if you don’t want to talk, no problem, just relax! And, lastly, the hairtypes are of course different in various countries. I have learnt to deal with those differences. Plus, most of my own customers are foreigners!

Text: Chryssa Skodra

Photos: Kim Ekman (Vision51)

On February 1st Hiusfashion hair and nail salon opened its doors near FORUM’s Kukontori in Yrjönkäytävä! This is the third Hiusfashion salon owned by Satu Stefanovic and Nenad Stefanovic. The first store opened in Ruoholahti and the second one in Espoo. Having established a loyal clientele, entrepreneur and hair stylish Satu decided to open a third store with her husband in FORUM that bustles with passersby every day!

I got the chance to talk with Satu and get to know her story. Satu wanted to be a hairdresser since childhood. Then, she changed her mind and decided to study textile design but soon hairstyling won her over. She is obviously a creative person that likes to use her hands and a smart and hard-working entrepreneur who uses her brains!

Chryssa: Hiusfashion has its own loyal customers over all those years you are operating, why would new customers choose you?

Satu: My goal is to be there where there are lots of people, when people passing by and they can drop in. In Hiusfashion, we have non-stop available times without booking an appointment. We never overbook our book so that customers that easily drop in! People nowadays are working alot and they might have a 30-minute slot available that could use for having a haircut. We have received lots of positive feedback about this and we plan to keep it this way!

Satu and Nenad have been working hard to make the grand opening of Hiusfashion in FORUM in time and in style. FORUM’s new salon is “modern, stylish and cozy, not too much, not intimidating”, says Satu. Indeed the store looks classy and elegant and it feels welcoming.

Nenad Stefanovic is Satu’s business and life partner. Originally from Serbia, he came to Finland to work as a basketball coach. Serbia is a country with strong tradition in basketball.

Chryssa: There are many hair salons in the centre of Helsinki. How do you differentiate from the competition?

Nenad: The strategy we have been developing is that every customer is special! That’s why we are not afraid of competition. People are asking value for money and we are offering that. We are not trying to overcharge the customers and offer cheap service. We are insisting on service not selling, not putting shampoos under their nose. At the moment, Hiusfashion Forum has 10 stations, 5 hair stylists and colorists and 1 manicurist.

Antonio Flores belongs in the workforce of Hiusfashion Forum.

Chryssa: Antonio, tell me about your background? What made you become a hairdresser?

Antonio: I grew up in Ecuador, I remember when I was 6 years old cutting my sisters’ hair. My mother wanted me to work at the bank. I actually graduated as a public accountant but I hated. I was hairdressing without my mother knowing. Ecuador is a mucho culture and male hairdressers are not seen in a good light.

Chryssa: What actually brought to Finland, Antonio?

Antonio: Marriage! I met my husband 15 years ago in Colombia. I am 34 years old now..

(Note: Antonio is the partner of this year’s Presidential Election candidate Pekka Haavisto.)

Chryssa: I see, how long you have been working with Satu in Hiusfashion?

Antonio: I have been working with Satu for 1,5 years now. It is really fun working with her. She is a great boss! And our new Hiusfashion salon in FORUM looks fantastic!

Chryssa: What are the cultural differences you have identified being from Ecuador but living in Finland for a long time?

Male hairdressers have been around the world for a long time now, still in Finland it is not so common. Also, in Latin America, service is more personal. In Finland, I have customers that we have developed a close friendship and we talk about personal issues. But, I tell my customer if you want to talk to me, it is fine; if you don’t want to talk, no problem, just relax! And, lastly, the hairtypes are of course different in various countries. I have learnt to deal with those differences. Plus, most of my own customers are foreigners!

Text: Chryssa Skodra

Photos: Kim Ekman (Vision51)

Campaigns, Children, Gifts, Men's fashion, Travel, Women's fashion

Christmas presents for all!

Christmas is celebrated in Finland and around the world lavishly as a family holiday with the exchange of postcards and presents. In Finland, people start decorating their homes and windows from the end of November and children start counting days to Christmas with their Advent calendars. Streets and shopping centers are packed with people buying Christmas gifts for their loved ones.

FORUM has been decorated with christmassy colours since November already and welcomes the visitors to experience their festive gift-shopping.

In INDISKA, on FORUM’s second floor, you can find all kinds of beautiful decorations for your home that could also be small gifts for colleagues and friends. Take a look!

I have been checking various stores in FORUM to find out cool gifts for everyone! Here is my Christmas gift-selection.

Gifts for ladies:

Yves Rocher beautifully packaged skincare gifts that would make any woman happy.

A beautiful gift basket from the product line of Tradition de Hammam that includes the Oriental Shower Oil from argan oil from Marocco that nourishes your skin, the Oriental Skin Scrub that restores a velvety finish to your skin, the Nourishing Argan Balm and the Oriental Soap with olive oil.

In Forumin Kulta, I found gorgeous jewellery from various collections. Below there are jewellery of Aagaard design.


The Danish firm Aagaard is one of the leading jewellery manufacturers in Scandinavia and their jewellery express individuality and unique design. This Aagaard flower ser of ring and necklace can be found in Forumin Kulta. A perfect present for a lady!

Gifts for him:

The two ThinKing credit card holders are designed by Aki Pesonen from Eteläranta in Helsinki, Finland. ThinKing credit card holders are uniquely looking, slim and lightweight. They can hold up to four cards securily inside. (Size: Height: 88 mm / Width: 62 mm / Depth: 8 mm)


Gifts for kids:

Children’s tableware sets designed by Lisa Lindahl only for 69€!


Hyvää Joulua, everyone! (‘Merry Christmas!’ in Finnish)

Enjoy the holidays!

Text: Chryssa Skodra

Photos: Kim Ekman (Vision51)

Christmas is celebrated in Finland and around the world lavishly as a family holiday with the exchange of postcards and presents. In Finland, people start decorating their homes and windows from the end of November and children start counting days to Christmas with their Advent calendars. Streets and shopping centers are packed with people buying Christmas gifts for their loved ones.

FORUM has been decorated with christmassy colours since November already and welcomes the visitors to experience their festive gift-shopping.

In INDISKA, on FORUM’s second floor, you can find all kinds of beautiful decorations for your home that could also be small gifts for colleagues and friends. Take a look!

I have been checking various stores in FORUM to find out cool gifts for everyone! Here is my Christmas gift-selection.

Gifts for ladies:

Yves Rocher beautifully packaged skincare gifts that would make any woman happy.

A beautiful gift basket from the product line of Tradition de Hammam that includes the Oriental Shower Oil from argan oil from Marocco that nourishes your skin, the Oriental Skin Scrub that restores a velvety finish to your skin, the Nourishing Argan Balm and the Oriental Soap with olive oil.

In Forumin Kulta, I found gorgeous jewellery from various collections. Below there are jewellery of Aagaard design.


The Danish firm Aagaard is one of the leading jewellery manufacturers in Scandinavia and their jewellery express individuality and unique design. This Aagaard flower ser of ring and necklace can be found in Forumin Kulta. A perfect present for a lady!

Gifts for him:

The two ThinKing credit card holders are designed by Aki Pesonen from Eteläranta in Helsinki, Finland. ThinKing credit card holders are uniquely looking, slim and lightweight. They can hold up to four cards securily inside. (Size: Height: 88 mm / Width: 62 mm / Depth: 8 mm)


Gifts for kids:

Children’s tableware sets designed by Lisa Lindahl only for 69€!


Hyvää Joulua, everyone! (‘Merry Christmas!’ in Finnish)

Enjoy the holidays!

Text: Chryssa Skodra

Photos: Kim Ekman (Vision51)

Men's fashion, Women's fashion

Fashionably dressed by KappAhl!

A new campaign for KappAhl coats started last Friday and last until 23.10! KappAhl Forum offers -25% from all coats (ladies, men, children)!

I walked into KappAhl in Forum’s 3rd floor and I found an amazing variety of coats for this autumn and winter. Now with 1/4 of the price off, who can say ‘no’ to a new coat for those cold days of October?

These gorgeous, expensive looking and yet affordable coats in beige and black below are my favourites! Visit KappAhl in Forum now because it will be hard to find a coat in your size! Finders keepers, that sort of thing! 🙂

I could totally rock this black coat in ELLE Style Awards this Wednesday!

Since 1993, KappAhl is working with environmental and eco-labeled clothing. Therefore, all the material is eco-friendly. Check these faux fur coat!

Text and photos: Chryssa Skodra

A new campaign for KappAhl coats started last Friday and last until 23.10! KappAhl Forum offers -25% from all coats (ladies, men, children)!

I walked into KappAhl in Forum’s 3rd floor and I found an amazing variety of coats for this autumn and winter. Now with 1/4 of the price off, who can say ‘no’ to a new coat for those cold days of October?

These gorgeous, expensive looking and yet affordable coats in beige and black below are my favourites! Visit KappAhl in Forum now because it will be hard to find a coat in your size! Finders keepers, that sort of thing! 🙂

I could totally rock this black coat in ELLE Style Awards this Wednesday!

Since 1993, KappAhl is working with environmental and eco-labeled clothing. Therefore, all the material is eco-friendly. Check these faux fur coat!

Text and photos: Chryssa Skodra

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Men's fashion

In jeans we trust!

Jack & Jones is one of Europe’s strongest jeans brand. In terms of design, the four lines, Jeans Intelligence, Premium, Vintage and Premium Tech, have different target groups even though every piece of clothing can be combined with Jack & Jones jeans that makes it easy for fashion conscious men to create their own personal and unique style.

Photographer Kim Ekman had a ‘wow!’ moment when he saw this stylish bag below through his camera lens! Yesterday, we went back to Jack & Jones in FORUM to buy it! Kim got 20% discount as every new member and cardholder get. What are you waiting for?

For all the guys out there, be aware of Jack & Jones campaign that is currently on! A pair of Jack&Jones jeans and a T-shirt of your choice only for 59,95€! I will buy one for my brother! I’d go for the blue or the green T-shirt.

Jack & Jones Forum, Mannerheimintie 20, 00100, Helsinki

Text: Chryssa Skodra

Photos: Kim Ekman (Vision51)

Jack & Jones is one of Europe’s strongest jeans brand. In terms of design, the four lines, Jeans Intelligence, Premium, Vintage and Premium Tech, have different target groups even though every piece of clothing can be combined with Jack & Jones jeans that makes it easy for fashion conscious men to create their own personal and unique style.

Photographer Kim Ekman had a ‘wow!’ moment when he saw this stylish bag below through his camera lens! Yesterday, we went back to Jack & Jones in FORUM to buy it! Kim got 20% discount as every new member and cardholder get. What are you waiting for?

For all the guys out there, be aware of Jack & Jones campaign that is currently on! A pair of Jack&Jones jeans and a T-shirt of your choice only for 59,95€! I will buy one for my brother! I’d go for the blue or the green T-shirt.

Jack & Jones Forum, Mannerheimintie 20, 00100, Helsinki

Text: Chryssa Skodra

Photos: Kim Ekman (Vision51)

Men's fashion, Women's fashion

Dropin like it’s hot!

Dropin is a Finnish street fashion specialty store, which offers a wide variety of branded apparel.

Yesterday I went there and registered myself as a customer. With Dropin’s member card everyone gets 5% discount in all products! The process is so easy and the personnel is ready to  help.

Go to Dropin in Forum and head for the computer corner. You are 4 steps away from enjoying the benefits of being a loyal customer.

1. Go to www.dropinmarket.com

2.  Click Member Club Login- Register (Rekisteröidy, in Finnish)

3. Give your Member Card’s number,  which is found on the card you will get from the stand in Dropin.

4. Enter your personal details and you are ready!

Welcome to Dropin’s member club! You now have 5% discount on every product!

Photos by Kim Ekman www.vision51.com

Dropin Forum, Mannerheimintie 20, 00100, Helsinki